The Strength of a Brand

Your brand is more than just a logo and colours. It’s more than your brand name and tagline. It’s about who you are and what your business represents. A strong brand will set you apart from competitors and ensure that customers keep coming back. Sounds pretty straightforward and beneficial, right? Let us tell you more about how important the benefits of creating a strong...

Common ‘design’ terms you’ll never get wrong again

When starting out, most designers don’t know the difference between a font and a typeface. They use the two terms interchangeably. A font is the variation of weights - regular, bold, italic - of a typeface. A typeface is a family of fonts, such as Helvetica, Futura, Bebas, Gotham, etc. Another example is the use of the terms hue and colour... Hue is any...

The world’s trendiest colors in 2021

Shutterstock has released its 2021 Color Trends Report based on billions of pixels from images and videos downloaded from their platform around the world. In their annual Color Trends report, the team at Shutterstock looks for colors that have seen increased activity in the last year, appearing in more image and video downloads than the previous years. By looking at the HEX...